For established brands
you need to defend your place in the market, manage your reputation and keep your message consistent across many teams and channels.
Marketing and communications
Marketing and communications in Lagos, told in one clear voice.
Your customers hear about you on Instagram, on the radio, in the news and from friends. Are they hearing the same story?
Is your brand saying five different things?
The social media team posts one message. The sales team says another. The press release says something else. Customers end up confused, and confused customers do not buy.
Launching a new product makes it worse. Without a plan, a launch becomes a burst of noise that fades in a week.
Good marketing communications fixes this. One message, the right channels, the right timing, and a plan for what happens after the launch buzz dies down.
What you get
Marketing strategy: a clear plan that ties your marketing to sales and growth targets.
Go-to-market plans: how to launch a product, service or brand, from audience and message to channels and timeline.
Integrated campaigns: one idea carried across social media, digital ads, OOH, radio, print and events.
PR and media relations: press releases, media outreach and story angles that earn coverage.
Reputation management: monitoring what people say about you and responding well, especially when things go wrong.
Internal communications: helping your own team understand and speak about the brand the right way.
Event and activation support: planning the communication around launches, activations and community events.
How we run your communications
- 01
Discover
we learn your goals, your audience and what people currently think of you.
- 02
Define
we agree on the core message, the channels, the timeline and how success will be measured.
- 03
Create
we build the campaign, the content and the media plan, with your input.
- 04
Launch
nothing goes out without your approval, then we roll it out across every channel.
- 05
Measure
we track reach, engagement, coverage and enquiries, and report back every month.
Who this is for
For growing brands
you are launching something new and need a plan that gets you noticed, gets you talked about and keeps the momentum going.
Run a single launch as a campaign, or bring us in as a monthly strategic partner to manage your communications all year.
Marketing communications questions
What is integrated marketing communications?
It means every channel carries the same core message. Your social media, ads, billboards, radio spots and press coverage all work together, so customers hear one clear story wherever they meet your brand.
Do you handle PR in Nigeria?
Yes. We write press releases, find the right story angles and reach out to media to earn coverage for your brand, launches and milestones.
How do you plan a product launch in Lagos?
We start with who the product is for and what will make them care. Then we plan the message, the channels, the timing and what happens after launch day, so interest does not fade after the first week.
Can you help when our brand gets bad press or negative comments online?
Yes. We help you respond calmly and clearly, correct what is wrong, and rebuild trust. We also set up monitoring so you hear about issues early.
One message. Every channel.
Tell us what you are launching or what you need people to hear. We will return with a clear plan, timeline and cost.
Start a conversation